LASH by Sama

Unofficial creative proposal · Not presented as an executed eventExplore the project ↓

01 The Project

A playful beauty world, shaped for discovery.

A compact retail booth concept that translates LASH by Sama’s bright identity into a tactile, highly approachable beauty experience inside a Jeddah mall.

View the experience ↓

Proposed clientLASH by Sama · Retail Concept

Year2026

DisciplineBeauty Retail Booth · Spatial Design

Design study

Spatial concept developed from the brand’s existing booth silhouette. Rendered and close-up visuals communicate design intent, material logic and installation planning.

LASHby sama

02 Story Behind the Project

From intention
to experience.

The booth is built around one recognizable silhouette: a soft white shell wrapped by a sky-blue ribbon, with curved niches in yellow, blue and pink. The architecture turns a small footprint into a sequence of distinct product moments while keeping the central counter visible and welcoming.

Rather than presenting the space as a completed retail store, the visual study follows the design from material direction and modular planning to installation details and close-up spatial renders. Controlled framing keeps the focus on the booth itself — its surfaces, lighting and product interaction — without relying on the surrounding mall environment.

Our scope

01Concept Direction

02Booth Design

033D Visualization

04Material Study

05Display Planning

06Installation Direction

03 / Visual Story

Every detail was part of the experience.

Top-view spatial planning render for the compact beauty booth — 04Spatial Plan

LASH by Sama material and finish study — 05Material Language

Close-up render of the curved cashier and display system — 06Cashier & Display

Product display detail inside a colorful arched niche — 07Product Discovery

Lighting and curved ceiling detail inside the booth — 08Lighting Detail

CUPE installation team aligning the booth’s curved fascia — 09Installation Direction

Challenge

Make a small footprint feel like a complete brand world.

Every shelf, mirror and customer touchpoint had to remain functional inside a compact layout while preserving the booth’s playful curves and clear product visibility.

Outcome

Designed to perform.
Built to be remembered.

A buildable retail system with a memorable silhouette, intuitive circulation and flexible product displays — resolved through render studies, material tests, modular planning and installation direction.

Next projectRetail Opening · EventsDeFacto↗

05 Contact Us

Let’s build something
remarkable.

If your store feels ordinary, your exhibition needs impact, or your brand experience lacks attention — Cupe brings it to life.

Prefer a direct conversation?+966 53 147 9739 ↗hello@cupe-event.com ↗

LASH by Sama

A playful beauty world, shaped for discovery.

From intentionto experience.

Make a small footprint feel like a complete brand world.

Designed to perform.Built to be remembered.

Let’s build somethingremarkable.

From intention
to experience.

Designed to perform.
Built to be remembered.

Let’s build something
remarkable.