HomeAboutProjectsServicesStart a project

Selected
projects.

Projects built around real objectives, precise execution and experiences designed to stay with people.

Scroll to explore ↓
08 selected stories

Executed work and original concept studies spanning events, spatial design, retail and destination experiences.

01
BYD waterfront pavilion concept on Jeddah CornicheConcept study
Automotive Pavilion · Concept Design

BYD Waterfront

Electric movement, framed by the Red Sea.

Explore the case study ↗
02
SAMA Gala Dinner 2025 ballroom concept in JeddahConcept study
Gala Dinner · Park Hyatt Jeddah Concept

SAMA Gala

A warm, composed evening by the Red Sea.

Explore the case study ↗
03
Jeddah Runs 2023 start and finish arch conceptConcept study
Marathon Identity · Ideation

Jeddah Runs

A summer-ready identity built to move.

Explore the case study ↗
04
Completed Healthy Path sports nutrition booth installation concept inside Jeddah SuperdomeConcept study
Booth Installation · Jeddah Superdome

Healthy Path

A live build shaped around energy, precision and progress.

Explore the case study ↗
05
LASH by Sama pastel beauty retail booth conceptConcept study
Beauty Retail Booth · Spatial Design

LASH by Sama

A playful beauty world, shaped for discovery.

Explore the case study ↗
06
DeFacto store opening produced by Cupe
Retail Opening · Events

DeFacto

Smooth, memorable opening execution.

Explore the case study ↗
07
OASH residential launch by Cupe
Residential Launch · Events

OASH

Crafting a landmark launch experience.

Explore the case study ↗
08
Takwah winter destination by Cupe
Seasonal Destination · Design & Events

Takwah

Reimagining a destination from the ground up.

Explore the case study ↗

Let’s build something
remarkable.

If your store feels ordinary, your exhibition needs impact, or your brand experience lacks attention — Cupe brings it to life.

Your enquiry will be delivered directly to our team.