Marathon Identity · Ideation
An unofficial studio-based ideation study for a Jeddah running event — expressed through a modular race system, apparel and energetic public touchpoints.
View the experience ↓Independent concept presentation. Display does not imply endorsement or commissioning.
Jeddah Runs is imagined as a bright, inclusive city race shaped by the energy of the coast. Coral, aqua, sun yellow and deep navy create a visual system that feels fast without becoming aggressive, while wave and route motifs connect every application back to the city.
The project is intentionally presented as design development rather than a completed event. Studio mockups, miniature structures and exploded fabrication views show how the identity could move from graphic language into a real participant experience.
Every detail was part of the experience.
Every element — from the starting arch to a single race bib — had to feel related, highly visible outdoors and practical to fabricate at scale.
A flexible concept kit spanning architecture, apparel, medals, registration, wayfinding and production planning, ready for prototyping and route adaptation.
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