Healthy Path

Unofficial creative proposal · Not presented as an executed eventExplore the project ↓

01 The Project

A live build shaped around energy, precision and progress.

A photorealistic installation study for a sports-nutrition exhibition booth inside Jeddah Superdome, following the project from first mark-up to final handover.

View the experience ↓

Proposed clientHealthy Path · Installation Study

Year2024

DisciplineBooth Installation · Jeddah Superdome

Identity direction

Independent installation concept study. Photorealistic visuals communicate the proposed design and workflow; they are not documentary event photography.

Candid phone-style view of the Healthy Path booth installation team — 02 On-site Build

Close-up of a worker cutting steel for the Healthy Path booth — 03 Steelwork

02 Story Behind the Project

From intention
to experience.

The Healthy Path identity starts with a simple idea: progress is never a straight line. A vivid electric-lime pulse cuts through the restrained black architecture, turning the booth into a visible point of energy across the exhibition floor.

The visual story focuses on the work before opening — steel cutting, finishing, painting, alignment and quality control. Wide hall views establish the scale of Jeddah Superdome, while close documentary frames celebrate the hands and tools that turn a drawing into a finished spatial experience.

Our scope

01Brand Direction

02Booth Design

03Installation Planning

04Fabrication Study

05On-site Workflow

06Quality Control

03 / Visual Story

Every detail was part of the experience.

Close-up welding detail during Healthy Path booth fabrication — 04Fabrication Detail

Crew applying electric lime paint to a Healthy Path booth panel — 05Surface Finish

Healthy Path technical drawings and installation plan on a workbench — 06Installation Plan

CUPE safety vest and gloved hands checking a booth detail — 07Quality Check

Wide view of the CUPE team completing the Healthy Path installation — 08Final Alignment

Finished Healthy Path booth surrounded by an active exhibition build floor — 09Ready Before Opening

Challenge

Make a compact booth hold its own inside a monumental venue.

The system needed to be fast to assemble, practical for a working exhibition floor and visually distinctive from long range without relying on excessive structure or lighting.

Outcome

Designed to perform.
Built to be remembered.

A clear, buildable concept with a strong brand silhouette, organized product discovery and a credible installation sequence — resolved from technical planning through final quality check.

Next projectBeauty Retail Booth · Spatial DesignLASH by Sama↗

05 Contact Us

Let’s build something
remarkable.

If your store feels ordinary, your exhibition needs impact, or your brand experience lacks attention — Cupe brings it to life.

Prefer a direct conversation?+966 53 147 9739 ↗hello@cupe-event.com ↗

Healthy Path

A live build shaped around energy, precision and progress.

From intentionto experience.

Make a compact booth hold its own inside a monumental venue.

Designed to perform.Built to be remembered.

Let’s build somethingremarkable.

From intention
to experience.

Designed to perform.
Built to be remembered.

Let’s build something
remarkable.