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Case Study / 072026

Residential Launch · Events

OASH

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OASH residential launch by Cupe

Crafting a landmark launch experience.

A residential launch experience shaped around the development’s architecture, identity and ambition — delivered in under ten hours.

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ClientOASH
Year2026
DisciplineResidential Launch · Events
OASH villa opening entrance
02 Project detail
OASH event hospitality team
03 Project detail

From intention
to experience.

We were entrusted with organizing the launch of this residential project, where the client wanted a distinctive and memorable opening experience.

Our approach translated the architectural identity and design language of the villas into the event environment, creating visual and experiential consistency between the project and the launch activation.

Our scope
01Concept Development
02Guest Journey
03Launch Production
04Hospitality
05On-ground Execution
Challenge

From concept to opening in under ten hours.

The team needed to move from planning to on-ground execution inside an exceptionally tight production window without compromising the guest experience.

Outcome

Designed to perform.
Built to be remembered.

The ceremony attracted guests, media attention and potential buyers while creating a welcoming atmosphere that reflected the value of the development.

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