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Concept Study / 022025

Gala Dinner · Park Hyatt Jeddah Concept

SAMA Gala

Unofficial creative proposal · Not presented as an executed eventExplore the project
SAMA Gala Dinner 2025 ballroom concept in Jeddah

A warm, composed evening by the Red Sea.

An unofficial gala dinner concept imagined for Park Hyatt Jeddah, balancing Saudi hospitality, confident visual identity and a deliberately understated sense of occasion. All venue visuals are conceptual.

View the experience ↓
Proposed clientSAMA · Venue Proposal
Year2025
DisciplineGala Dinner · Park Hyatt Jeddah Concept
SAMA Gala arrival and registration installation
02 Arrival Moment
Candid guest perspective inside the gala dinner concept
03 Guest Perspective

From intention
to experience.

The concept uses a calm palette of warm ivory, muted emerald, brushed brass and charcoal. A framed entrance compresses the arrival before the ballroom opens into a welcoming field of tables, soft light and a clear central stage.

Rather than relying on excess, the experience is built through consistency: wayfinding, menus, table details, screen content and guest flow all share one precise visual language. The result feels elevated, credible and operationally achievable.

Our scope
01Event Identity
02Guest Journey
03Stage Design
04Spatial Planning
05Table Styling
06Wayfinding
Challenge

Create ceremony without unnecessary spectacle.

The room needed to feel special and distinctly Saudi while keeping sightlines clear, production realistic and the atmosphere comfortable for conversation.

Outcome

Designed to perform.
Built to be remembered.

A complete dinner environment with arrival, stage, table styling, wayfinding and spatial planning developed as one coherent guest journey.

Next projectMarathon Identity · IdeationJeddah Runs

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